Jamba Juice Warms Up Sundance

Jamba Juice literally warmed up New York with the unveiling of its colorful, community-built ‘knitifiti’ installation at the Time Warner Center to celebrate the national launch of its newest menu item—Steel Cut Oatmeal with Fruit! Jamba Juice literally warmed up New York with the unveiling of its colorful, community-built ‘knitifiti’ installation at the Time Warner Center to celebrate the national launch of its newest menu item—Steel Cut Oatmeal with Fruit!  A fun a civic-minded take on graffiti, ‘knitfiti’ is a burgeoning underground movement in which guerilla artists hit public property with handmade knitwear rather than markers and spray paint, warming and beautifying the space.

Jamba also marked the launch with a cross-country oatmeal run to serve breakfast to the tireless workers of the nation’s non-profit community and integration with Oakley’s ‘Learn to Ride’ event at the Sundance Film Festival.